We salivate every time a new fitness ad tempts us: Try this today! Get results tomorrow!
The fitness industry is constantly churning out the next quick fix. What starts as a desire to improve our health usually gets muddied by a desire to make money.
Unfortunately for us, the promise of instant results is frequently dishonest and disheartening. It holds us hostage in a perpetual cycle of hope and disappointment as we desperately guess about what will work now, later or ever.